Experience and proven delivery matter just as much as certifications. Codleo is a verified Salesforce Summit Partner with completed projects across the US. If you are starting a Salesforce evaluation now, use the framework in this guide to look past tier labels and assess actual delivery capability. For businesses evaluating Salesforce partners, this shift is genuinely good news. Schedule a Free Consultation with Our US Team → Response within 4 business hours. If you are evaluating Salesforce partners for a US project, we will match you with the consultant most relevant to your industry and scope — not a generic sales rep.
The more partners you have, the more difficult it becomes to invest time and resources towards the right partners — and the easier it becomes to spend time on partnerships that don’t glean results. After signup, take a moment to review the requirements for earning Select Tier status. Upon signup, organizations will need to fully outline their company and what their long-term goals are.
As partners get into tiers 2 and 3, though, the requirements increase, as do the benefits and rewards. As you start creating your partner levels or tiers, take some inspiration from some standout tiered programs that companies have been really successful with. First, you’ll need to set up 3 levels for the Bronze, Silver, and Gold programs. For example, an influencer might post great videos of themselves using a skincare product, so you might set a benchmark of 5 monthly videos with 1,000 views for the bronze or level 1 tier. Feel free to choose as many tiers as you like, but businesses typically go for three.
How often to review partner tiers
A consulting partner manages your implementation from kickoff to go-live, and often provides ongoing support and enhancements after launch. Partners who can demonstrate Agentforce delivery competency are being considered for Summit status; those who cannot are placed in the Select tier by default. Those names no longer exist in Salesforce’s official program. By 2026, the system had become administratively complex and misaligned with what businesses actually needed from partners. A partner could accumulate points through certifications and deal volume, even if they don’t deliver excellent customer outcomes. A Salesforce partner is a certified organization that deploys, customizes, and manages Salesforce on behalf of businesses.
Get Started
Even if your immediate project does not involve AI agents, your Salesforce environment will eventually need to support them. For complex, enterprise-scale projects, it can be the difference between a two-day resolution and a two-week stall. It allows businesses to deploy AI agents that handle customer service inquiries, qualify sales leads, schedule field service, and execute complex workflows — without human intervention for each task.
Salesforce controls approximately 23.8% of the global CRM market — and yet most businesses that implement it https://italycarsrental.com/why-is-it-impossible-without-a-website-in-the-modern-world.html struggle to extract its full value. In March 2026, Salesforce overhauled its entire partner program — retiring the old Gold, Platinum, and tier system that many businesses still rely on when making their decision. You can update your choices at any time in your settings. With this background info plus a solid partner program tool like GrowthHero, you should be all set to create partnership tiers that will help bring your program to the next level and grow your business to new heights. Tools like GrowthHero automate this process smoothly and easily by adding a partner to the next tier once they’ve brought in a certain amount of revenue. A tool like GrowthHero is useful here because it’s easy to review partners and send them appropriate leads, which they can manage in their own partner portal.
We work with businesses in healthcare, financial services, manufacturing, logistics, and technology. Our US-based engagements cover Sales Cloud, Service Cloud, Agentforce deployment, Data Cloud, Revenue Cloud (CPQ), and Marketing Cloud. Confirm that the people you meet during the sales process are the people who will deliver. Ask for two to three completed case studies in your industry or with similar implementation complexity. A partner with active Agentforce experience will architect your implementation in a way that does not create technical debt when you are ready to deploy AI.
For standard implementations without heavy customization or AI requirements, a Select Partner can deliver excellent results at a lower cost than Summit Partners. In 2026, MSP partners are increasingly expected to understand Data Cloud configuration and Agentforce agent tuning — because AI deployments require continuous optimization, not just initial setup. For businesses without internal Salesforce administrators, an MSP engagement is often the most cost-effective way to keep their Salesforce environment healthy and up to date with new releases. They function as your dedicated Salesforce operations team — handling routine administration, user support, performance tuning, bug resolution, and the incremental enhancements that accumulate after go-live. MSP partners provide ongoing Salesforce management rather than project-based implementation. Working with an ISV application can be significantly faster and less expensive than building custom functionality through a consulting partner.
- If you decide to establish partner tiers, keep these benefits and drawbacks in mind.
- Cody Jones says that the first version of Zapier’s partner tiers focused on feature updates and bugs, but they’ve recently adapted their tiering strategy to help their partners excel within their respective categories.
- In “Confessions of an ISV”, an account manager at an ISV says, “It’s not so much that the partner is certified; it’s the people working on the project,” says an account manager at an ISV.
- If you’re working with a high volume of partners in the early stages of your partner program’s maturity, you’ll start to notice that some partners are more critical to the success of your ecosystem than others.
- “You have to segment your partners, especially when you get in the thousands and you’re trying to source departments and teams to build or market with them,” says Maureen Little at Okta.
Funding benefits to build, market, and sell with AWS.
Additionally, some benefits may have additional requirements and caveats to them. The AWS Partner Network is a comprehensive program that offers various tiers of partnership to organizations looking to leverage their technical expertise with AWS tools. These groups have deep expertise with AWS and have displayed great success with customers at scale.
Then, list out how specific structures will bring results, what those results might be, and how they’ll improve your business overall. It’s your job to ensure your partners are the right fit for your tiers, to provide all the information they’ll need to be successful, and to compensate them accordingly – which is basically everything to do with partner management. On the https://scivast.com/articles/insights-digital-marketing-research-papers/ other hand, if they don’t meet obligations at their current tier, they can be demoted at your discretion (for instance, from the gold to silver tier).